Day :
Keynote Forum
Sima Hamadeh
Haigazian University, Lebanon
Keynote: The global food technology battle for mouths, minds and markets
Time : 10:15-11:00
Biography:
Dr. Sima Hamadeh is an Associate Professor and program Coordinator of Nutrition & Dietetics Sciences at Haigazian University-Lebanon. Her interests lie in
such areas as the dietary motivations and behaviors in communities; the evolution of nutrition; the epidemiology of obesity especially among youth; the health
promotion and nutrition communication; and the nutrition and food marketing policies.Her Master and Doctoral studies were awarded respectively, the “Emerald
Literati Network Awards for Excellence 2009” - as Highly Commended Award Winner and the “Prix d’Excellence Scientifique Franco-Libanais 2015” for the
outstanding research project. She has several publications in scientific refereed journals and book. She has also many oral communications on public health
nutrition in international and national congresses. She works closely with different national ministries and organizations, and international institutions in projects,
seminars, researches and community programs. Dr. Hamadeh is also former member of several executive international Scientific Committees and Associations
Abstract:
The global food technology battle for mouths, minds and markets
Statement of the Problem: In the dynamic realm of technology and marketing, food isn’t what it used to be. A variety
of phenomena is driving the innovation and trends in food sciences, technology and marketing. Besides its great
applications and offered opportunities, food-technology is not without its challenges. Therefore, what we can do to
overcome these challenges? The purposes of this study are 1) to provide basic knowledge and skills about the impact of
food-tech on attitudes, dietary behaviors and nutrition economy; and 2) to develop a logic model for responsible foodtech
marketing. Methodology & Theoretical Orientation: Our approach draws on evidence from a range of disciplines
(food technology, socio-psychology, marketing, communication, nutrition economics and public health nutrition) to
develop a holistic theoretical framework to communicate responsibly sourced, safety, reliability, trustworthiness and
well-being in food-tech marketing. Findings: Social marketing approach showed the rise of food-tech startups and how
digital marketing comes into play. Food industry is: 1) increasingly taking advantage of new technologies leading to the
creation of new products; and 2) leveraging the power of digital marketing in the food-tech industry. This study reports
on new marketing strategies and trends, equipment and processing methods, innovative technologies, raw materials and
additives, packaging systems and other important topics of selling and purchasing marketing. Findings are based on many
marketed innovations in the food-tech field and are supplemented with real-world examples and studies. Conclusion &
Significance: Innovation at the intersection of food, technology, behaviors and designs created the need for comprehensive
and up-to-date tools to educate public, professionals and executives on food technology opportunities, challenges and
pitfalls.
- Nutrition and Health | Pediatric and Maternal Nutrition | Nutritional Science | Food Microbiology
Location: SESSION
Session Introduction
Emil K. Mukhamejanov
Fucoidan World, Kazakhstan
Title: Obesity and protein exchange
Time : 12:05-12:35
Biography:
Emil Mukhamejanov is a doctor of medical sciences, professor. In 1964-1972, I worked in the Institute of Physiology, responsible for the regulation of muscle
contraction. In 1974-1991, I worked in the Institute of nutrition, responsible for the regulation of energy metabolism and metabolic diseases. Developed metabolic
model of balanced diet coupled with effects of toxic compounds, physical activity and dietary factors. Has developed specialized nutrition products for athletes
and for the prevention and treatment of metabolic diseases. Currently working in the Scientific Center of anti-infective disorders, develop approaches of reducing
the negative impact of drugs. I participate in a grant (JSC National Medical University named after S.Asfendiarov) for the study of polymorphism in diabetes
mellitus. I am a scientific consultant at Fucoidan-World.
Abstract:
Objective: The body has a number of idle energy-dependent metabolic cycles that contribute to the conservation of
energy balance. The protein turnover increases with excess intake of calories and decreases with their deficiency, so
it can contribute to maintaining the energy balance.
Methods: The approach was to develop a model for establishing the key role of protein metabolism in coordinating
the metabolism of carbohydrates and fats.
Results: There was developed a model for the relationship between proteins, fats and carbohydrates exchange. In
the absorptive period, a decrease in protein synthesis with a protein deficit (low protein diet) leads to a reduction in
glucose utilization, which is manifested by its increase in blood and an increase in the discharge of its carbon skeleton
into lipids. On the contrary, on the high-protein diet the negative manifestations of the restriction of physical activity
on the exchange of glucose and fats are smoothed out. In the post-absorptive period, proteins are the main supplier
of the substrate for the process of gluconeogenesis, which is provided by the energy of fat oxidation, so fat oxidation
increases on the high protein nutrition. This allowed us to offer a product for obesity diet therapy (Patent GB496119
January 22, 2014).
Conclusion: Thus, protein metabolism plays a coordinating role in the mechanism of carbohydrate and fat
metabolism, and in order to increase the effectiveness of technology in the prevention and treatment of obesity,
adequate substrate support of the protein synthesis process (quantity and quality).
Flaminia Cesare Marincola
University of Cagliari, Cagliari, Italy
Title: Metabolomics in the nutrition of infant
Biography:
Metabolomics is one of the most recent omics sciences that refers to comprehensive measurement of the pool
of small molecules called metabolome present in a biological sample. It is in the downstream end of the postgenomic
technologies and it allows investigating the metabolic status of an organism in relation to the genome
interaction with environmental factors such as drug treatment, diet, lifestyle, and environmental agents. Being
able to provide a dynamic picture of the functionality (i.e., of the phenotype) of a biological system, metabolomics
is having a significant impact on many fields of research. One of these is nutrition science for which the word
nutrimetabolomics or nutritional metabolomics has been coined. Here metabolomics is basically use to study
relationships between food and health, with particular focus on the identification of new dietary biomarkers, the
study of diet-related diseases and the application to intervention studies to understand the potential role of the diet
in health promotion (personalized medicine)Nutrimetabolomics appears to be a promising technique also in the
pediatric and neonatal field where research is focusing more and more on preventing the development of long-term
diseases as well as supporting the repair processes important in the therapy of already fully developed diseases.
Most children who are hospitalized or affected by chronic diseases could benefit from specific and careful attention
to nutrition. Indeed, there is a growing recognition that the nutritional status of infants has profound implications
not only for their health and growth but also for the development of the health and future of all individuals. The
purpose of this presentation is to provide an overview of the applications of metabolomics technology in the context
of neonatology and pediatrics with emphasis on the potential applications of this approach in the area of nutrition.
Abstract:
Flaminia Cesare Marincola is currently associate professor in the Department of Chemical and Geological Sciences at the University of Cagliari, Italy. She has
her expertise in using Nuclear Magnetic Resonance (NMR) spectroscopy for the characterization of biological systems. In the last 10 years, her research has
mainly been carried out in the metabolomics field, performing studies of interests in both the area of neonatology and food science. She is the author of 60
publications in international journals and 6 book chapters.